How to position his blog in search engines (Google)?
In this article: 14 tips to apply (or not) if you want to attract attention search engines. Some issues related to return more detailed tutorials. (The 14 points are not arranged in order of importance.)
This article completes the ticket: creating a blog mistakes to avoid .
And two more general advice in the introduction:
- Before writing your article, keep in mind the few keywords that you wish to be present in search engines. Needless to dream: it is impossible to position themselves throughout the text. Therefore content yourself with these few key words around which you write your text and publish your photos.
- engines consider the beginning of the article is more important than the end: take it into account to organize the paragraphs.
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| The puzzle SEO Blog ... |
1 - the title of the article (and the url of this article)
absolutely must have two or three keywords related to your content. It must be clear and concise. This is often what article title which will create the url of your article: this address should if possible contain words that make sense, separated by dashes. According to your blog editor, you can use the trick of double publication.
See details in " optimize its title for its referencing optimize .
2 - titles and subtitles in the article body
In each item, enter the different sections (or different pictures) by subtitles. In some jurisdictions blog (overblog, wordpress ...), you can create these titles since Print your articles. In others, you will go through after setting your html tags \u0026lt;/ h4> \u0026lt;/ h2> \u0026lt;/ h3> ... in CSS. (In the blogger blogs, the use of titles would ask to delve into the HTML, and sometimes in the CSS).
Take your keywords and synonyms or words in the same family in your songs, especially in the beginning of article titles.
More: the insertion of headings in an article Blog
3-Drafting of the article:
Enter immediately in the heart of the matter: the first lines of an article are most important to the engines. Again, no blah-blah in the introduction but the content makes sense in conjunction with the keywords you've chosen to highlight.
4 - Make links!
Links are the base of the canvas. Each of your articles should include a few links : links to other sites or links to your previous articles. Try inserting systematically 3 links to your previous articles on similar subjects in each new ticket. If you link to another site or blog, return to a related page with your content, rather than the home page of this site.
Caution: Do not matter how your links: see article links to maximize its SEO . Read also: build internal links to promote certain items. And always on connections, see the article: open a link in a new window (use sparingly).
Note: gadgets there that automate the quote page link at the end of your articles. But these gadgets do not create links for "value" (to my knowledge) nothing beats the internal link that you write hand.
5 - Illustrate your article and promote indexing your images
Some images enliven a long text, and attract the visitor's eye. Therefore treat the illustration tickets respecting copyright ! (oh no! Google-image is an image bank of free right!)
Again, the first images of your ticket will be generally better indexed than the latter. Please do not publish the ugliest lead article. Instead, a photo end of the article will probably be less present on google-images and will therefore be less likely victim theft (trick I often now).
And if you have a photoblog, do not publish too many photos in the same article: google will not take into account only a few.
Indexing images: alt tags and title
For each image, enter a title and alternative text (alt tags = "" and alt =""). Legend your image again while remaining in your subject. (In some publishers such as bloggers, the use of these tags requires going through the html. Proceed with the tutorial "create a tooltip " for images, both alt = "" and alt = "" are placed in the tag \u0026lt;img src ="..." > )
For each image, enter a title and alternative text (alt tags = "" and alt =""). Legend your image again while remaining in your subject. (In some publishers such as bloggers, the use of these tags requires going through the html. Proceed with the tutorial "create a tooltip " for images, both alt = "" and alt = "" are placed in the tag \u0026lt;img src ="..." > )
6 - Words in bold and italics
Some text effects attract the attention of google: the bold and italic . (While the font size, color, have no implications for the engines). In your article, think bold and italicized a few important words.
7 - Uppercase text:
No flood of capital letters in your text! First- because the uppercase web language is to screaming. Then, because I'm not sure Google loves this!
Note: All capitals are not created equal: the capital of my titles for example are not real capital in the eyes of Google. It is an iron smallcaps introduced into the CSS of my blog.
Note: All capitals are not created equal: the capital of my titles for example are not real capital in the eyes of Google. It is an iron smallcaps introduced into the CSS of my blog.
8 - text the same color as the background
The problem when trying to cure his referencing is that the content you produce can be unpleasant to read for visitors. but do not try to play smarter with Google by writing a part of your content so that it is only visible to spam-burrowing (eg by writing in white on white background). It is a very bad idea that will penalize you. SEO should not take precedence over the accessibility of your content, and Google does not like that one tries to deceive him.
And finally, some recent more general advice:
9 - keywords and indexing engine: do not overdo it!
Over-use of certain words key will have the opposite effect to that intended: the engines ignore them. There is no magic to find the right mix of keywords. Just common sense, intuition, and a good spellchecker. Choose a few keywords, and decline them: synonyms, name or adjective ... More keywords will be pointed, more chances you have to figure prominently in the pages of the engines, but more will be read by "experts" query "Butterfly" is very common and there is competition. The query "moth" reflects an entomological knowledge.: It is easier to position itself on this word, but you will get targeted visitors. Through the choice of your keywords, you can try to determine the style of visitors you want to receive on your blog.Notes:
- Labels, tags ...: Most blog publishers allow you to associate a list of keywords (or labels, tags ...) each article. Take the time to do so, but do not expect too SEO side (it would be too easy ...): these tags will have less importance to the well-designed engines that article.
- Keywords and bilingual version: Multilingual sites and SEO is a complex subject which I will not venture. But I do know that the translation of your text will do nothing at engine optimization instead. Useless to try to position yourself on keywords from 2 different languages. Choose a language "official" for your listing, and translate into another language just to be nice to your loyal visitors (and preferably at the end of the article). Whether on its own initiative or as directed by a webmaster, Google assigns a country (one language) at each site: texts written in English in a site listed on Google.fr not bring anything (and vice versa ). I stop here the parenthesis because I do not master well the subject, and I think the SEO pros still struggling.
10 - No spelling mistakes!
Nothing else to say ...11 - Post regularly and often
To be properly indexed, a blog must be active: Publish at least one article per week, and ideally, 3 or 4 items per week. Publish regularly: better an article every 5 days, only 6 items on the same day and nothing in the month.
12 - Create a sitemap
Open an account with "tools for webmasters google" and create your sitemap. For most blogs, you can create a Sitemap from your RSS feed. See article: Tip to optimize your Sitemap RSS
13 - Leave comments:
If your blog is still young, or if you want to broaden its audience, leave comments in other blogs : this will create links to your blog, and you'll get some calls and direct.
a comment relevant to prove that you have read the ticket, otherwise you may suspect you of spamming (just leave a note for you to advertise). Do not require the blog you write a comment in return. Choose blogs with high pagerank, in C-follow, and do not necessarily hundreds of comments under each section, so that yours is not embedded in it. See article: comments that influence the ranking of your blog .
14 - Be your own originality and uniqueness
Do not try to inspire other blogs, treat your own people, your way. You dream that your blog looks exactly like that of xxx? Wake up! Because it is a bad dream. Think that Google highlights the innovative content and consistent. Provide real content of your own is both a mark of respect from your visitors, and a means of hope going into the good graces of Google Master.It is high time to conclude ...
I wrote this article to share my meager knowledge on the subject. I do not advocate the systematic application of each of these points. Too much work for the burrowing robots, we forget that the blog is a place of human exchanges, and not a machine running after vain statistics. On the other hand, write an article like this I do not particularly rejoicing. And if I write it before while thinking about some of you interested in the subject, knowing that otherwise, it will also read by many anonymous is extra motivation. I think we write primarily for pleasure and to share. But if we seek to improve SEO for his blog, editorial acquire some reflexes may be beneficial in the long term.
I tried to identify all the points that seemed important, but who knows if I have not forgotten? If you think about something else, feel free to write in comments: they are there to this.
- The illustration of this paper is a magazine cover found on the site Coverbrowser , which I already talked ( Blankets newspaper to illustrate his blog ).
- All articles customization and SEO Blog are now indexed: follow the link!
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